Casino Hotel Rooms Market Themselves

 

 

Just came back from a Bachelor Party in Las Vegas and kept thinking to myself how and why do I choose to go certain hotels for lodging and gambling? How have they made it ok to lose $500 bucks a night and feel ok it by mentioning “hey it's Vegas” and is the room itself a marketing techniques to bring new and returning past clientele?

Well here is my experience staying at the Palazzo Hotel and little about Las Vegas. The room at the Palazzo hotel was purchased for about $100 dollars a night on Priceline which I find to be a phenomenal  price which includes the following according the Palazzo website. After the looking at that link and picture how can one not spread the word of mouth how phenomenal the hotel room was for that bargain of price. You can’t find those prices in hot spots like Miami, New York, LA, not even smaller towns in the USA like Wisconsin Dells or Lake Geneva. So how does  Vegas and in this case the Palazzo do it?  Well this is what I think, the Palazzo is one of the newer or newest high end Hotels on strip and how better to stand out, then give every customer the best possible room quality even for its standard room. Makes me want to stay there every time I go!!!! And after this blog I hope you’ll consider it, because the standard room is that good, you view the virtual tour of my room here.

I’ve stayed in Vegas four times and plan on going many more. I know that the Palazzo has grabbed my attention by the room design, quality and price. Coming home (the hotel room) after losing lots of money and spending a bundle on food make me feel OK. Paying $3.95 for a  small regular coffee would be ridiculous anywhere else but here in Vegas,its OK.  While checking in the front desk even further marketed the Palazzo to me by comped free internet and gym/spa use since I'm a first time customer.

So has the Palazzo one upped the competitors for the average travelers like myself who are not high rollers, I am the average bargain hunter who somehow spends $500 dollars on perishables and food within 3 days, yet I have no regrets. Have I been “brainwashed” or have been “Vegas’d”. Well whatever happened I spent, I received and went home happy. I will be back to stay at the Palazzo until another standard hotel room can beat the luxury and price of Palazzo. 

BTW customer service was so-so

Old Spice Commercials are Clever but are they effective…?

I think the new Old Spice commercial campaigns are so cleverly written, acted and edited. Have you seen them? If not, here are a bunch. Now, unless you don’t have a funny or witty bone in your body you have to admit the guilty pleasure of watching and enjoying these commercials. How can one not think these are clever. Well, many of you agree with my impressions, so much so that even big shot corporate executes are bringing them up in professional forums. Such as the Google Executive Patrick Pichette mentions the advertisements in Google’s earnings call. You can read about it here.

It’s obvious that people have enjoyed Old Spice successful social media campaign but has the campaign produced the results expected? Well according to some the ROI on Old Spice is failure. There are various reports that sales dropped 7 percent, other skewed figures from large retail stores such as Wal-Mart can manipulate to the numbers to look more favorable yet still be accurate (statistical trickery). While others mention the hit campaign was a marketing success and financial success when you take in all the information. You can read about that here.

So I am inviting you to offer your thoughts on how successful you feel the Old Spice campaigns are, is the marketing good enough to try this product. I might give it a shot. Hopefully the product produces as much as the campaign. Whatever you think it’s gotten you and me thinking, talking and writing about it, so advertising and marketing are genius now can it out produce quality and stigma associated the name of Old Spice…

Reality TV has taken over!

Yes, reality TV is taking over. How and why is that History Channel (is playing a lot less of History oriented programs) gotten into the game of reality TV. Reality TV shows like Ice Road Truckers, IRT Deadliest Roads, Pawn Stars, American Pickers, Swamp People, Stan Lee Super Humans and Modern Marvels (view them here). I’ll be honest I watch Pawn Stars, Ice Road Truckers causally,  Stan Lee’s Superhumans and Modern Marvels  religiously. Why am I watching when I do enjoy History very much? Because the shows are interesting and I don’t care what channel they are on. So I think the History Channel in addition to the industry are producing whatever will bring ratings and therefore marketing revenue. They are adapting beyond their own niche and sectors producing these type of shows. Are the TV channels programming  losing their soul in the process? What I mean is that they are losing their identity like MTV, recently  has or are they evolving into what they have where they are now- Moving to maintain success and growth not original identity. You can read here in recent 2010 LA Times article that MTV has removed “Music Television” from all their logos. Further reasoning is that almost everything ends up to being a business. That also includes businesses of course but also includes, education, healthcare, politics and technology. I believe the history channel is making a bold statement by given into the trend not because it Is popular but because it is successful.

The profitability of reality shows are a lot less costly to produce and currently more popular, so why wouldn’t any programming try the market out? Well according to this TIME magazine article from 2003 mentions that reality TV is best thing to happen to marketing and programming- I couldn’t agree more. Its rejuvenated television and allowed continued success for otherwise stall mate in programming (by ratings not my opinion). 

Briefly, I must also mention that there is stigma that most reality TV is junk, well not so fast… there some channels that are producing educational reality TV shows, the article here encapsulates this notion pretty good. Any medium, I don’t care what it is can be utilized in a way to benefit you, me and society!

Videogame trailer commercials are better than Hollywood!

  

One the top critically acclaimed, money making and most fun video games titles in the industry has come out with its newest installment, Halo Reach. Blogging about this came to mind after watching one of their very cool commercials during both primetime slots and selective channel air on television.  Now you might or might not be saying what the heck does this have to do with us adults? Well, I’m here to let you know and inform- in case you didn’t know- that the video game industry grosses more revenue than the movie industry and this is only likely increase in the future . I remember how shocked I was, when I first read this some years back.  How did they overtake Hollywood? Was its various marketing strategies that helped them achieve success, customer loyalty to game franchise or just luck? Well I’m not really going to answer but more or less  let you know what moved me to buy and become one of the Videogame junkies even though I just turned thirty(the demographic for video gamers has drastically changed over the years). After seeing  the Halo Reach Commercial it reminded of a trailer for a movie and actually is better than most I’ve ever seen. This is nothing new to a videogamer like myself but to attract or at least spark curiosity to new customers they are doing one heck of a job and beating Hollywood at its own game. There just brilliantly edited and moving.

Within the past 5 years videogame industry have made their video game debuts much more mainstream and moving. Heck I’ve even bought other titles a new franchise just because the commercial, very Hollywood trailer movie-like, motivated me to do so. Check it out and tell me that you would have not done the same?

Blog on -MZ               

Facebook: The optimized myspace

I mean, think about Facebook, what are they really producing? A huge online community where people can network with each other in an individual and or business basis. The really invented nothing but perfected everything. And now there is a movie being made(The Social Network) about the founder and its rise to the top. Geeez why am I intrigued with something that has little innovation and more optimization from lesser products/services…MySpace and other platforms existed way before Facebook yet they are the ones capitalizing the most. Moreover Twitter is limited form of Facebook pushed by the media and celebrities strategically and guess what it worked. It became and is very successful but will they learn how to money from it? These types of ideas and social networks spun into their own microeconomic market channels with cold hard data to be analyzed and therefore to be capitalized. I feel bad for Myspace and websites alike who had and implemented an amazing idea yet s were unsuccessful at fine tuning to current and future trends thus current minority marketshare. You read more here Facebook literally took the idea and perfected it…  

IPad Commercial is so damn catchy

This past weekend I have been watching more TV than usual (US Open Tennis and NFL) and I keep encountering those catchy Ipad commercials. Those Apps look amazing specifically the piano, astronomy and geology apps. Makes the laptop I'm working on now seem archaic. This reminds me of past feelings of when I was using a large desktop computer at home with cables all over the place, then seeing other using laptops at wifi spots at cafes-feeling inept... Once again my past feelings have caught up with me. I want an Ipad. If  the work, homework, and recreation is that much more fun on an Ipad-purchasing an additional cool computer might be ok. Hmmmm am I crazy for thinking of buying the Ipad after seeing their catchy marketing campaign or is the Ipad an overglorified iphone which i already have? Should I stick to laptops for work and school or tryout the Ipad because it looks some damn fun? Well im getting an Ipad no matter what you think :).

Check it out for yourself:
http://www.youtube.com/watch?v=fNNIfNXCjRc

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