I think the new Old Spice commercial campaigns are so cleverly written, acted and edited. Have you seen them? If not, here are a bunch. Now, unless you don’t have a funny or witty bone in your body you have to admit the guilty pleasure of watching and enjoying these commercials. How can one not think these are clever. Well, many of you agree with my impressions, so much so that even big shot corporate executes are bringing them up in professional forums. Such as the Google Executive Patrick Pichette mentions the advertisements in Google’s earnings call. You can read about it here.
It’s obvious that people have enjoyed Old Spice successful social media campaign but has the campaign produced the results expected? Well according to some the ROI on Old Spice is failure. There are various reports that sales dropped 7 percent, other skewed figures from large retail stores such as Wal-Mart can manipulate to the numbers to look more favorable yet still be accurate (statistical trickery). While others mention the hit campaign was a marketing success and financial success when you take in all the information. You can read about that here.
So I am inviting you to offer your thoughts on how successful you feel the Old Spice campaigns are, is the marketing good enough to try this product. I might give it a shot. Hopefully the product produces as much as the campaign. Whatever you think it’s gotten you and me thinking, talking and writing about it, so advertising and marketing are genius now can it out produce quality and stigma associated the name of Old Spice…
